value proposition - définition. Qu'est-ce que value proposition
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Qu'est-ce (qui) est value proposition - définition


Value proposition         
PROMISE OF VALUE TO BE DELIVERED, COMMUNICATED, AND ACKNOWLEDGED
Proposition (value); Value creation
In marketing, a company’s value proposition is the full mix of benefits or economic value which it promises to deliver to the current and future customers (i.e.
Employee value proposition         
UNIQUE OFFERINGS BY AN EMPLOYER TO ATTRACT AND RETAIN TALENT
Employer value proposition; Employee Value
The employee value proposition (EVP) is a part of employer branding, in that it is one of the ways companies attract the skills and employees they desire and keep them engaged. It is how they market their company to prospective talent, and also how they retain them in a competitive job market.
Customer value proposition         
BENEFITS A VENDOR PROMISES A CUSTOMER WILL IN RETURN PAYMENT OR OTHER VALUE-TRANSFER
Customer needs; Customer proposition
In marketing, a customer value proposition (CVP) consists of the sum total of benefits which a vendor promises a customer will receive in return for the customer's associated payment (or other value-transfer).
Exemples du corpus de texte pour value proposition
1. Our job is to continue to provide the best value proposition," Durzy said.
2. The value proposition of the BBA market has suddenly been cut by half," he said.
3. "The MIFC is a good value proposition which Malaysia offers to the rest of the world, in terms of capital raising and investment opportunities.
4. "In today‘s rapidly changing marketplace, one must look at all sources of innovation to sustain one‘s value proposition to the customer.
5. "The results of the survey confirm that building an attractive employee value proposition demands far more than just an attractive salary."